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Social media has become an essential place for companies to meet their current and future customers. It's important to recognize and utilize trends that can help your business make the most of its social media marketing strategy. Keep reading to find out five emerging...

Digital advertising is more important than ever and it's crucial to understand which types of digital marketing give you the best ROI. Search engine optimization, pay-per-click ads, social media marketing, email marketing and content marketing all play a...

One of the first things consumers check before deciding to contact a business is Google reviews. Google reviews left behind by customers show next to a company's business profile in the Maps and Search function. According to Google, best practices for optimizing...

Out of the seven billion people currently populating the planet, it's a good bet to presume that six billion are influenced by some form of digital marketing technique every day. In fact, traditional marketing strategies (print, radio commercials, static...

The fight for the top search engine result page, or SERP, is an ongoing battle between you and your competitors. Even if you've managed to take the spot one day, the algorithm that decides your SERP is constantly changing and requires the same level of adaptability to...

The introduction of digital marketing has made maintaining a consistent brand identity a challenge without the use of omnichannel tactics. With the goal of giving customers a seamless experience whether they're in store or online, omnichannel marketing is how...

The presence of social media has cemented a place around the world with both consumers and businesses leveraging these platforms to interact with one another. There's no doubt that social media has the ability to create an overnight sensation and with today's...

The transition to digital marketing is all but complete. As billboards start to empty and printed materials dip in popularity, it's time for small businesses to look to technology for their next advertising campaign. The Kick Digital Media team of expert...

Artificial intelligence, AI, and machine learning, ML, are fully here to stay. Speculation as to what these technologies could do to the marketing industry is now a realization as we move into another year of record growth. Currently AI is being used to automate...

If you're trying to decide the next avenue to take your marketing down, video marketing provides some of the best returns on investment compared to other forms of digital advertising. Creating content that informs, entertains or educates consumers will stand out...