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Is Twitter Good for Your Business?

Is Twitter Good for Your Business?

In a bid to capture the eyes, ears, and hearts of potential customers, businesses are constantly on the hunt for the right social media marketing fit. Deciding which platforms to concentrate marketing efforts on is a crucial step, and Twitter - a social media platform...

6 Benefits of Building Your Site on WordPress

6 Benefits of Building Your Site on WordPress

WordPress is one of the most popular website content management systems available today. According to Hubspot, over 43% of all websites on the Internet in 2022 are WordPress sites. This massive popularity isn't a coincidence - WordPress is a fantastic website content...

Why Cheap Websites Are a Bad Idea

Why Cheap Websites Are a Bad Idea

Even before the Internet became the driving force of modern commerce, appearances could easily make or break a small business. Considerations as simple as font and color were heavily debated before the end results made it to billboards, storefronts, and business...

Benefits of a Keyword Gap Analysis

Benefits of a Keyword Gap Analysis

Having great SEO is more than just ranking highly for the keywords you target. Often, it also means identifying and developing a strategy to target keywords that you're not currently targeting — but that your top competitors are. This is what a "keyword gap...

How Long Does It Take Google Ads to Start working? 

How Long Does It Take Google Ads to Start working? 

Using Google Ads is a great way to get your brand or products directly in front of the people who are most likely to become customers — your target audience — as efficiently as possible. But, because Google makes it possible for your ads to be targeted with laser...

How Much Should I Spend on Digital Marketing Services?

How Much Should I Spend on Digital Marketing Services?

There are 307 million internet users in the United States, according to Statista's 2022 report. That adds up to a lot of computers, laptops, smartphones, and tablets your products could be selling on. The pathway to those screens is digital marketing, but...

Importance of Local Citations

Importance of Local Citations

Making local citations a critical part of your SEO strategy can help you rank higher in Google Maps and Google. However, if your NAP isn't appearing in local directories or other citations, you're throwing away promising leads and sales. Learn what local...

Difference Between Referring Domains and Backlinks

Difference Between Referring Domains and Backlinks

Knowing the difference between backlinks and referring domains can help you improve your digital marketing strategy. If your company still uses outdated internet marketing methods in this fiercely competitive environment, you may want to look for new ways to reach...

How a Competitor Analysis Can Help You

How a Competitor Analysis Can Help You

Nearly all (92%) of stakeholders at large companies say competition intelligence is critical to their future success. Additionally, one study found that 72% of executives worry about digital disruption from competitors with better online tools.  What Is...

Ranking for Keywords, What Does it Mean?

Ranking for Keywords, What Does it Mean?

Have you ever wondered what it means to rank for keywords? In the world of online marketing, ranking for keywords is a coveted position. It means that your website appears at the top of the search engine results pages (SERPs) for certain queries. When someone searches...