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What is the purpose of a press release?

What is the purpose of a press release?

When a company has something new and exciting happen, it's natural to think that a press release may be the way to announce the change. But are your company updates news-worthy? How do you know? And after you release a press release, what is next? What can you hope...

Is Blogging And Content Writing Important?

Is Blogging And Content Writing Important?

"Content is King." This is a phrase that has been around for decades now but has particularly revitalized in recent years. So, is blogging and content writing really that important for companies? Why is it important? And how can you tell if you're doing it well? Keep...

How Does Pay Per Click Work?

How Does Pay Per Click Work?

Many smaller businesses struggle to get the same exposure and advertising success as their larger competitors. After all, it's hard to compete with big-box stores that have millions of dollars in their advertising budget. That's where Pay-Per-Click, or PPC,...

Can you do SEO yourself?

Can you do SEO yourself?

Effective SEO is as integral to your business's success as the quality of your products. If you want to expand your business's influence and grow your target audience, it's crucial to optimize your website so that it ranks high on top search engines. However, before...

5 Online Marketing Benefits That Can Help Grow Your Business

5 Online Marketing Benefits That Can Help Grow Your Business

As an entrepreneur, you already know the most basic ingredients for a successful business. You need a line of unique and useful products, an attractive logo, a compelling tagline and much more. In today's internet-driven society, you also need an online marketing...

Do I Really Need a Blog?

Do I Really Need a Blog?

It seems like everyone has a blog today. There are good reasons for this; running a blog provides tangible value to most companies and their consumers. It can increase customer loyalty, help your marketing, and otherwise help your business succeed. You do need a blog,...

How Does Content Marketing Impact the Bigger Picture?

How Does Content Marketing Impact the Bigger Picture?

Content marketing is the use of search-engine-optimized blogs that are meant to rank for keywords and capture web traffic. However, you might be wondering what the impact of content marketing is and how it impacts the big picture. Is it a particular form of...

Why is Mobile SEO Important?

Why is Mobile SEO Important?

Search engine optimization can seem quite complex to a newcomer, as there are many nuances and sub-types of SEO. For instance, one of the most important SEO models to invest in is specialized optimization for mobile searches. However, it might not be immediately...

Why Does Keyword Research Matter?

Why Does Keyword Research Matter?

Despite many publications proclaiming the death of SEO, search engine optimization remains the key to ranking on search engine results page. There are many elements to SEO, and some are fairly simple such as the style guidelines. Others are more complex but ultimately...

What Do Digital Marketers Do?

Digital marketing is a broad term that describes any type of advertising delivered through digital channels, such as social media feeds, mobile apps and paid online ads. Website content, including landing page copy, blogs and explainer videos are also forms of digital...