Digital advertising is more important than ever and it’s crucial to understand which types of digital marketing give you the best ROI. Search engine optimization, pay-per-click ads, social media marketing, email marketing and content marketing all play a role in your online advertising strategy. This guide provides some insights on why it’s important to invest in each of these advertising channels.
Search Engine Optimization (SEO)
SEO can help you rank and move up in the Google search pages. This is a great way to increase traffic to your website or e-commerce shop. Partnering with the right agency can help you accomplish your sales goals within specific locations or for target demographics.
Pay-per-click ads help promote search engine results on specific pages. They are a short-term solution designed to provide immediate results. Once you stop paying for the ad, it will no longer display. Similar to SEO, PPC can increase your traffic and help you build brand awareness.
Typically, you see these ads at the sides and top of search pages. Users click on these ads while browsing and flow through to your website. These ads work for mobile and traditional laptop devices. One vantage of PPC is that you only pay for actual clicks.
Working with a knowledgeable agency representative can help you understand how PPC can enrich your online advertising.
Social Media Marketing
Facebook, Twitter, Instagram and other platforms are great ways to promote your brand. This type of advertising can generate organic traffic and help you form an online community. social media marketing is a crucial form of digital marketing. You must approach your social media content with care and integrate it with other advertising and marketing campaigns. When done correctly, social media marketing is more than creating posts that garner interest and encourage shares.
Even with social media and digital marketing on other channels, email can still prove a powerful and effective advertising tool. Make it part of your content marketing strategy and provide valuable information to potential consumers. Over time, you can convert your audience into paying customers. Additionally, there are many tools to analyze your performance so that you can tweak your email copy to appeal to the customers you want to attract.
Content marketing integrates well with other forms of online advertising. If you want to incorporate SEO search terms, creating fresh website content is the way to go. You can also use the same keywords in your social media post and online publications for consistency and a broader reach.
Why Choose Kick Digital Media?
Kick Digital Media has a proven track record with online advertising. Our team of experts has many years of experience when it comes to kick-starting your business with effective ads. So, reach out to our team today to find out how we can create business leads with digital advertising campaigns led by our savvy professionals.