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How To Boost Brand Awareness With Digital Marketing

Creating a brand identity and then spreading the news of your newly formed business endeavor is much harder said than done. Even with millions of users online at any given time, reaching the masses is a honed craft that changes depending on which avenue you go down....

5 Ways AI Chatbots Can Enhance Your Site

Connecting with customers has become an endeavor nearly fully immersed in the digital world. In order to keep up with the sheer number of visitors your website can get online, chatbots have been created to help with the responsibility. Today's chatbots are...

The State of the Metaverse Going Into 2022

A popular topic for sci-fi novels and movies is the ability to escape the present reality, whether that be into a different dimension or to a different time that's not our own. Advancements in technology often come in the form of a new way to immerse ourselves even...

Why Should I Start a Digital Marketing Campaign in 2022?

Today's marketing has moved almost entirely to the digital realm. Between our phones, laptops and even monitors at the gas pump, it's easier than ever to reach a demographic through a screen. If your company hasn't invested in digital marketing or needs a stronger...

Why Is Page Speed So Important for My Website?

Why Is Page Speed So Important for My Website?

SEO rankings are no longer just about which keywords you have on your website. Today it uses an algorithm that changes daily and one of the metrics now being monitored is how quickly your page loads, or page speed. Page speed is...

How Often Should I Update My Web Design?

It can be difficult to know when the best time to update your website is. After your initial launch, things can quickly change regarding your business which means updates need to happen. Products may be discontinued, new services...

Does Updating Your Website Increase SEO Performance?

Websites being static sources of information is a dated and out of touch approach to what they truly have to offer. Businesses are able to use websites as digital portfolios and storefronts, creating instant access and customer...

How Can I Prepare My Company’s Marketing for 2022?

Forecasts for economic growth in 2020 are steadily rising, currently projecting at 4.4% according to the International Monetary Fund. What this means is that small businesses need to get ready and ride the wave in order...

Facebook Is Now Called Meta, and It’s Working To Create a Metaverse

With Mark Zuckerberg's announcement to rebrand Facebook as Meta, the world is being introduced to the concept of the metaverse that the new branding will lead the company towards. While there is little concern about the benefits and quality of life that a metaverse...

The Metaverse: The Past, Present and Future

The term "metaverse" has been gaining traction recently and for good reason. With so many people around the world spending the better part of the last two years stuck inside, enhancements to virtual experiences and digital gatherings have been coming out at a rapid...