The State of the Metaverse Going Into 2022

A popular topic for sci-fi novels and movies is the ability to escape the present reality, whether that be into a different dimension or to a different time that’s not our own. Advancements in technology often come in the form of a new way to immerse ourselves even further into the digital realm.

The total immersion into a virtual or digital reality can be referred to as the metaverse. For some, the reality within the metaverse will mimic our own while letting users make changes as they see fit within. Artists can still paint, developers can still program and musicians can still play music within the metaverse and earn a living doing so.

What the Metaverse Looks Like as 2021 Comes to a Close

Creating a metaverse is an extremely loft goal to set out for. Some skeptics believe that even attempting to create a metaverse won’t produce the same virtual reality that a naturally occurring metaverse would be able to. Depending on who is behind the first true metaverse, it could range from a scale model of our current world to a fully customizable experience of fantasy and creativity.

A couple of key components in a metaverse are already extremely popular, those being cryptocurrency and NFTs. To put it briefly, cryptocurrency is an anonymous currency that has no physical counterpart while NFTs are digital signatures that can be used to label digital art as a first copy. Think of a painting that has a handwritten number like 1/500. That painting had 500 copies made and each one is labelled with which copy it is, the same tactic used with NFTs.

Right now the only metaverse on the horizon is through Facebook’s newly named venture, Meta. The goal is to have a sandbox metaverse meaning anything can happen within it. Users can try on clothes digitally with body scanning technology, hold meetings for work or even attend a virtual concert together.

Considerations a Metaverse Has To Make When Expanding

Creating a universal reality that can be accessed by anyone from anywhere isn’t a simple task. One weighty concern is that a metaverse can’t run on central servers meaning Facebook can’t be calling the shots behind what can and can’t happen within the metaverse. Each user would need to contribute computing power through whatever client ends up being used.

Contributing this power is how cryptocurrency mining functions, another part of an alternate reality. Creating an economy within a metaverse would need cryptocurrency which sees price changes due solely to popularity and speculation. If these currencies are inflated beyond use, it could mean the end of people being able to make a living providing digital services within the metaverse.

Regardless of how quickly the metaverse comes into reality, there will always be a need for creativity in both marketing and the arts as these can translate into the digital realm seamlessly. If you’re interested in learning about how to bring your business into the digital realm before we’re all in it ourselves, reach out to the Kick Digital Media team today.

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