Creating a brand identity and then spreading the news of your newly formed business endeavor is much harder said than done. Even with millions of users online at any given time, reaching the masses is a honed craft that changes depending on which avenue you go down. Kick Digital Media is a leading marketing agency that specializes in brand awareness in the age of digital advertisement.
The Main Channels To Boost Brand Awareness
There are hundreds of ways you could go about raising awareness for your brand, but having so many options can lead to wasted effort, time and money. As our world revolves around what’s happening in the digital realm more and more, the way in which we interact with these systems continues to evolve. That being said, there are a few tried and true channels to swim when diving into a new marketing strategy.
1. SEO & PPC
Search engines such as Google process billions of search queries every single day. Each time a user inputs a string to be searched, the engine starts going through its index to find sites that match the request. When you place these keywords on your website or online shop, that page becomes search engine optimized meaning it’ll pop up as one of the first suggestions.
PPC, or pay-per-click, is a type of advertising that skips the organic results gained from SEO and instead pays to have your website inserted into the first search engine results page, or SERP. While SEO can generate more consistent traffic, PPC is a great tool to get your brand out there while fine-tuning your SEO.
2. Social Media Marketing & Advertising
Between 2020 and 2021, the number of Americans who use social media skyrocketed to an incredible 240 million users, over 70% of the population. Seeing as a majority of your potential customers are on a social media platform, creating a business account and marketing the brand is a no-brainer. Much like SEO, social media marketing needs a human touch in order to garner the right attention.
Social media advertising is the social media equivalent of PPC. By paying to promote your social media posts, your brand can start popping up on feeds across the country even if you haven’t gained a single follower yet.
3. Content Creation for Marketing
The term “content creator” has gotten much broader over the years, but content creation for the sake of marketing is one of the best places to focus for building brand awareness. Content marketing establishes its own channel for your brand to grow through while also supporting others such as SEO and social media marketing.
Creating professional content through blog posts, newsletters and articles allows your brand to position itself as an authority in your industry. The content will also “refresh” your SEO for Google to crawl and keep you at the front of the SERPs.
Find Your Brand Awareness Marketing Mix
Each of the popular marketing channels has its own strengths and weaknesses which is why choosing just one simply isn’t enough. Finding the right mix of content and advertising channels is key to boosting brand awareness. Reach out to our team at Kick Digital Media for a free consultation today. We’ll work with you to create a digital marketing plan that fits your budget, timeline and financial goals.