OUR BLOG

Latest News & Articles

Partner with a Pay-Per-Click Marketing Specialist for the Best Outcomes

Partner with a Pay-Per-Click Marketing Specialist for the Best Outcomes Pay-per-click (PPC) marketing is one of the most effective digital marketing strategies to achieve a good return on investment – and fast! Whether you need to advertise on social media, Google or...

SEO vs PPC: Which Is Best for Law Firms?

As of 2019, only 47% of law firms reported having a marketing budget. Without using best practices for law firm marketing, you could be missing a huge opportunity to find new clients. People looking for law firms usually need help, and they need it fast. Marketing...

How Press Releases Can Help Your Business

Chances are you know what press releases are, but how much can they help for increasing sales and revenue? If your customers trust you more, they are more inclined to invest more in your company. There are few better ways to build trust than with genuine, detailed...

10 Benefits of SEO for Law Firms

It's almost impossible for law firms to run a successful practice without some type of web presence these days. Referrals from previous clients and business development will certainly drive more revenue, but much more can be had through online marketing and search...

10 Tips to Improve SEO Performance

Every small business owner should read up and learn ways to avoid bad SEO performance, even if he or she plans to outsource the function to an agency. Since we've already provided some up-to-date strategies for SEO in 2020, it would now be a great time to look at what...

5 Reasons Your Small Business Can Afford PPC Marketing

Let me guess, you're running a small business and the thought of running a paid advertising campaign has got you on the fence? You've been experimenting with content marketing and SEO but you're not sure about directly paying for PPC marketing. Often the first thing a...

Why Small Business Should Care About Big Data

Big data has been making waves in the business world for the last 15 years. People were generating 2.5 quintillion bytes of data each day, as of two years ago. That number is going to keep getting exponentially bigger as we see the Internet of Things and remote work...

Marketing Trends for HVAC Companies in 2020

Ready to start reeling in new leads for your HVAC company with a strong marketing plan? With these nine effective marketing trends for HVAC companies, you can give your brand the efficiency boost it needs... 1. Focus on Delivering Value Before you can start marketing,...

Should Your Law Firm PPC Strategy Include Geofencing?

If you're running PPC campaigns, you want to make sure they're set to increase your ROI. Otherwise, you're unintentionally losing money and draining your advertising budget. Make the most of the opportunities in front of you! With geofencing marketing, you can improve...

5 Reasons Your Small Business Should Consider PPC Marketing

Are you considering a pay-per-click advertising campaign on Google or Facebook? Often the first thing a small business owner wants to know about digital marketing is "are google ads worth it and if so, how much should we be spending?". So we've put together this list...