Ready to start reeling in new leads for your HVAC company with a strong marketing plan? With these nine effective marketing trends for HVAC companies, you can give your brand the efficiency boost it needs…
1. Focus on Delivering Value
Before you can start marketing, you need to know your business.
Who are you? What solution are you trying to offer your customers? Who are your customers?
Start by analyzing your audience and potential customers. If you’re targeting a huge audience, separate them into smaller buyer personas based on:
- Location
- Age
- Gender
- Household income
- Marital status
- Buying behaviors
- Interests
Once you know who your customers are, you can determine what they care about. What big concerns do your customers have? How can your HVAC company respond to those concerns?
Take a look at the last HVAC industry trends, including:
- New HVAC technology
- Higher energy efficiency
- Smart HVAC technology
- HVAC systems with renewable energy
Most customers are focused on efficiency in 2020. With new HVAC technology available, you can lead your customers into the future—and toward savings.
Try to focus on the HVAC trends in 2020 that best fit your business. Then, highlight the value you’re offering customers by using these remaining marketing trends.
By focusing on the value you have to offer, your customers will choose you above everyone else.
2. Update Your Website
Almost half of all businesses don’t have a website. Meanwhile, only one-third know how to use their website to communicate with customers.
Your website is like a digital version of your business. There, you can keep customers up-to-date with the latest HVAC industry trends or business updates. You can post deals, coupons, and more to start generating new sales.
An old, outdated website, on the other hand, could do more harm than good. You’ll have a hard time making digital sales. Beyond that, your company’s reputation could also take a hit.
An old website could make your company look old, too. Instead, you want to show customers that you’re relevant.
Show them you’re aware of the latest HVAC trends in 2020. Provide your audience with helpful information and data. By showing customers you’re expertise, they’ll have a reason to choose your brand over any other.
3. SEO Blogging
How are you attracting customers to your website? One of the most important marketing trends for HVAC companies is search engine optimization (SEO). SEO allows your website to appear on Google search pages.
The higher you rank, the more people will see your site. As brand recognition grows, consumers will begin to recognize your brand. Instead of shopping around, they’ll search for your company straight away.
SEO is cost-effective and easy. For it to work, you’ll need to use your audience research. What keywords are your customers searching for online?
You can use Google Trends, Keyword Planner, or Ahrefs to make a list.
Then, start blogging! Write about heat pump efficiency, new HVAC industry trends, or the latest technologies.
As you optimize your content, more people will visit your site. Your ranking will improve, too, allowing you to appear before competitors on Google. Then, you’ll attract even more potential sales.
Make sure your website is running smoothly! A slow website could impact your ranking. You’ll also want to make sure you’re mobile-optimized for smaller screens.
4. Fear of Missing Out
The fear of missing out (FOMO) is a lead generation tactic that can help you increase immediate sales.
People don’t want to miss out on a great sale or opportunity. To utilize FOMO, add an eye-catching banner to your website. Create an offer that lasts for a limited amount of time.
Then, post a countdown clock on the banner.
Don’t forget to use time-sensitive language and a compelling call-to-action. By using the FOMO, you can generate fast sales straight from your site.
5. Referrals
Word of mouth is still a strong marketing tactic. To make the most of it, create an incentive-based referral system. For example, you can promise 10% off a customer’s next maintenance check if they refer a friend.
Make sure the referral is personal and compelling. If the deal you’re offering isn’t attractive, customers won’t bite.
6. Success Stories
Do you have a lot of happy customers? You can use those success stories to generate more sales.
Consumers are more likely to trust a brand that other people already trust. After all, that’s why we check for reviews before buying new products online.
Start by creating a review page on your website. You can also show reviews on your homepage. Don’t forget to update your Google My Business listing and social media platforms, too.
You can also create video testimonials. Either way, happy reviews will help you build brand trust and generate more business.
7. Email Marketing
Email marketing is a great way to keep your customers up-to-date. Start by sending your email subscribers exclusive deals, including your “FOMO” limited-time offers.
Then, send emails about your latest blog posts. Make sure the buttons in your emails are eye-catching and large enough to click on. That way, you can bring subscribers back to your website.
You can even use email marketing to share those happy reviews you’ve gathered.
8. Social Media
Social media allows you to keep in touch with your audience. If they have a question, respond quickly. Let them know you’re there to help.
Otherwise, use social media to post the content you’ve created, your reviews, and more!
9. Pay-Per-Click
Pay-per-click (PPC) advertising allows you to create engaging ads on search engines and social media platforms. You can use these ads to generate more website traffic and conversions. Again, it’s important to make sure your website is up-to-date and fast before using this strategy!
HVAC Marketing by Kick Digital Media
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