WordPress is one of the most popular website content management systems available today. According to Hubspot, over 43% of all websites on the Internet in 2022 are WordPress sites. This massive popularity isn’t a coincidence - WordPress is a fantastic website content management platform for many reasons. Keep reading to discover the six benefits of building your site on WordPress, so you can determine if it’s the right solution for you.
1. It’s Cost Effective
A WordPress site is free to create - you just need an email address. Unfortunately, your entire website won’t be free. You’ll have to spend money to host your website and potentially purchase a domain and some plugins. Still, plenty of competitive website content management systems charge a monthly fee, so WordPress is definitely the cost-effective choice.
2. It’s User Friendly to Build
WordPress is quite user-friendly when it comes to building and maintaining your website yourself. You can choose from thousands of premade templates, and the platform is relatively straightforward to use. Additionally, because WordPress is so popular, there are endless free resources online, like YouTube tutorials and step-by-step guides, that can help you along the way.
Even if you use a marketing agency to build your website for you, the benefit of WordPress is that it should be pretty easy to take over (when you’re ready to do so).
3. It’s Recognizable for the Customer
Have you ever been on a website before and thought it looked vaguely familiar? Well, the user-friendly aspect of WordPress extends not just to the site owner but also to visitors to the site. Since WordPress sites are so widely used, there can be a recognizable feel to the website for visitors. This means your site will almost automatically be easy to navigate for most people, which can encourage them to stay on your site longer.
4. Plugins, Plugins, Plugins
WordPress plugins are pieces of software that you can add to your site to enable a feature. Currently, there are more than 59,000 free plugins available in the WordPress directory, all of which you can take advantage of. Not only are plugins easy to use, but they can add just about any feature you imagine you need for your website. Add plugins in for:
- Social media profile links
- SEO suggestions
- Contact forms
- Website caching and speed improvement
- Live chat
- And more
Plugins are like cheat codes for website development. The hard part has been built for you; all you have to do is download the plugin to your site and set it up!
5. Open Source Is a Gift
WordPress is an open-source platform, meaning thousands of people create and work on it daily. The innovation on WordPress is unprecedented because anyone can attempt to build whatever they would like and share it with others.
And while you might think that WordPress being open-source means it’s not very safe, the opposite is true! WordPress site security is fantastic, especially if you keep up with the software updates that are pushed through.
6. Help Is Always Available
Since WordPress is so widely used, chances are that if you run into a problem, someone already has a solution for it. You can quickly find answers to your WordPress problems online - or have access to a community of thousands willing to help you tackle your WordPress issue. It can feel reassuring to know that help is never too far off.
Kick Digital Media Is Your Website Development Solution
If you’re overwhelmed with the prospect of building a website, let our development experts help you out! Your website is often the first interaction with your potential customer, so you want to make sure it offers a fantastic impression. Kick Digital Media knows how to build websites that are fast, on brand, and can wow site visitors. Get in touch today to find out how we can help you create the WordPress site of your dreams.