Latest News & Articles

Have you ever been running errands, realized your gas was running low, and asked Google to find you a nearby gas station? Maybe you've used Google to pull up restaurants nearby or other service providers. Simply being locatable through Google Maps can go a long way...

In a bid to capture the eyes, ears, and hearts of potential customers, businesses are constantly on the hunt for the right social media marketing fit. Deciding which platforms to concentrate marketing efforts on is a crucial step, and Twitter - a social media platform...

WordPress is one of the most popular website content management systems available today. According to Hubspot, over 43% of all websites on the Internet in 2022 are WordPress sites. This massive popularity isn't a coincidence - WordPress is a fantastic website content...

Even before the Internet became the driving force of modern commerce, appearances could easily make or break a small business. Considerations as simple as font and color were heavily debated before the end results made it to billboards, storefronts, and business...

Having great SEO is more than just ranking highly for the keywords you target. Often, it also means identifying and developing a strategy to target keywords that you're not currently targeting — but that your top competitors are. This is what a "keyword gap...

Using Google Ads is a great way to get your brand or products directly in front of the people who are most likely to become customers — your target audience — as efficiently as possible. But, because Google makes it possible for your ads to be targeted with laser...

There are 307 million internet users in the United States, according to Statista's 2022 report. That adds up to a lot of computers, laptops, smartphones, and tablets your products could be selling on. The pathway to those screens is digital marketing, but...

Making local citations a critical part of your SEO strategy can help you rank higher in Google Maps and Google. However, if your NAP isn't appearing in local directories or other citations, you're throwing away promising leads and sales. Learn what local...

Knowing the difference between backlinks and referring domains can help you improve your digital marketing strategy. If your company still uses outdated internet marketing methods in this fiercely competitive environment, you may want to look for new ways to reach...

Nearly all (92%) of stakeholders at large companies say competition intelligence is critical to their future success. Additionally, one study found that 72% of executives worry about digital disruption from competitors with better online tools.  What Is...