While the days of traditional and print marketing are still here, they’re numbered as more and more companies transition to a fully digital advertising strategy. There will always be old-school techniques used as they just simply work, but with global ecommerce sales expected to hit $4.5 trillion by the end of 2021, it’s no surprise why more and more businesses are making the change.
It’s Easy To Get Lost in All of the Options
The availability of ad space within the digital realm is near endless. Some sites do it better than others with pages being overrun with ads often being left before the content itself even loads. Facebook, Instagram, Twitter and Google will all have the ability to put your company’s page or ads in front of a targeted audience.
With so many options to choose from, it can be difficult to figure out which one is best. Many small businesses will research and choose a digital marketing firm to help analyze and either run or offer counsel on marketing campaigns. They can offer insight only available to those who have been in the industry for some time.
On top of all of this, there’s the world of search engine optimization, or SEO. Every page on your website and every article or post you make will be crawled and indexed by search engines. Making sure that your pages are easily related to specific search terms helps bring you up on the first page of results.
Digital Marketing Puts Humanity Back In the Mix
It may seem like the opposite, but what makes an ad on a screen any different than one on a billboard? They’re both static pieces of content, but the digital ad typically has a comments section that can be used to actively engage with your audience in real time.
When you leverage this ability to keep users focused on your page or post as you engage, you’re cementing the relationship between business and consumer more and more with every message. Doing the same for online reviews and questions will boost how you’re viewed in the eyes of digital passersby.
Digital Marketing Requires a Unique Approach
There are over 30 million small businesses in the US in 2021. That’s nearly 7% of adults in the country, all with their own business goals and dreams. What this means for you is that you have competition, and not just within your own industry.
When it comes to online and digital advertising, every sponsored search result or social media post takes up a spot at the top of the page. Fighting for these spots on a general basis is the equivalent of spending your time and money just hoping something will work out.
Instead, digital marketers will use each platform’s built-in tools to target demographics and related users to make sure every ad is placed where it gets the most traction, often with less competition as you move into your niche. These are just some of the digital marketing techniques that can help your small business truly take off.
Do you want some help getting started? Don’t hesitate to reach out to our team here at Kick Digital Media for a quick consultation to see how we can work together to help you attain your small business milestones and financial goals.