Whether you are a startup or an established business, you can benefit from a robust social media presence. However, getting started with social media marketing needs a solid strategy that guarantees the best outcomes. The following are some of the questions to ask yourself to get started on the right social media platform and with the right content.
Do I Really Need Social Media for My Business?
Undoubtedly, social media offers endless possibilities for your business. Currently, there are 3.6 billion social media users, with this figure projected to rise further in the coming years. As such, with a well-thought-out social media marketing strategy, you can reach a larger market faster and cost-effectively. Social media platforms simplify communication between users and businesses, translating to more sales than traditional marketing channels.
What Social Media Platforms Should I Be In?
The ideal social media platform for your marketing is determined by your brand and target audience. Some of the most popular platforms include:
- Facebook: Facebook is a favorite for an older audience. According to AdWeek, 72% of men and women age 50-64 are on Facebook.
- Twitter: According to SproutSocial, 38% of Twitter users are men and women age 18-29
- Instagram: Instagram is a favorite with US teens. About 72 percent of Instagram users are age 13-17
- LinkedIn: Currently, LinkedIn is the leading professional and networking platform. Studies reveal 37 percent of LinkedIn users are aged 30 to 49. Additionally, 51 percent of the users have at least a college degree.
The idea here is to have a presence across multiple platforms to allow you to repost the same content for robust network interaction. This way, your users will interact with the content on their preferred platform.
How often should I post on social media?
On most platforms, it is a good practice to post at least twice a week. However, for platforms such as Twitter and Pinterest, post as frequently as possible, even daily. Alternatively, utilize Snapchat, Facebook, and Instagram Stories. Since stories last only for 24 hours, you get a chance to create some sense of urgency and exclusivity without being nagging.
How Do I Schedule My Social Media Posts?
You can create a batch of social posts and schedule them ahead of time to save time. Some of the tools that you can use to schedule your posts include:
Facebook Business Manager: To schedule posts for your Facebook channel
TwitterDeck: To schedule posts for your Twitter
HootSuite: To schedule posts on Instagram, Facebook, Twitter, and LinkedIn
How do I measure ROI in social media?
Tracking conversions and measuring ROI is crucial for the success of your social media marketing efforts. Social media platforms such as Twitter, Instagram, and Facebook provide their own analytical tools that you can use to gain insights on crucial metrics such as clicks on each post, engagement per post, reach, impression, and audience demographics.
The rule of thumb is to set measurable goals such as more followers, higher engagement rate, faster response time, more purchases, website traffic, signups, or downloads. Leverage analytical tools like Google Analytics to measure these aspects and track the areas where you struggle.
Why You Should Hire a Professional
Getting the best out of your social media marketing campaigns needs a lot of time, resources, and skills. Venturing into the unpredictable land of social media alone can be daunting, and you will often feel overwhelmed. However, you can gain competitively edged by hiring a social media marketing professional who knows the game’s rules and the best practices to get the most out of your campaigns.
At Kick Digital Media, our social media marketing team knows how to maximize your social media ads by combining creativity with design, content writing, and videos. We understand how to structure and target campaigns for all your social media platforms, including Facebook, Twitter, or Instagram. For more information on the right social media marketing strategy, contact us today.