Most companies today recognize the importance of being on social media. As of 2021, it’s estimated that 82% of the American population has at least one social media platform. Clearly, being on social media is being where your customers are.
But, it can also feel like there are many social platforms to be on now. It’s challenging for a company to be active on Facebook, Twitter, LinkedIn, Instagram, TikTok, Pinterest, Snapchat, YouTube, and all the other platforms at the same time. So, which social media platform is the best for marketing?
The Short Answer
The short answer is that - unfortunately - there is no definitive answer. Ultimately, each company will have a different grouping of social media platforms they should be on. For some organizations, this will mean being active on only two or three platforms, and for others, this could mean being on five or six.
Be Where Your Customers Are
Companies should be on the social media platforms that their customers use most. So, if your customer demographic is young people under the age of 25, you might prioritize TikTok and Instagram. On the other hand, if your target customer profile is older females, you might want to consider being on Pinterest and Facebook. Social media is an opportunity to engage with your customer base and new potential customers, so go where they will be.
Test Out Each Platform
It’s also highly recommended you let the results speak for themselves. You can test out on each platform for two to three months and see what results you get. The platforms that get the highest engagement, followers, click-through rates, and sales should be the ones you prioritize.
Not Too Many, But Also Not Too Few
Most likely, you won’t have the resources to be on every single social platform. Social media marketing only works when you’re active and engaged on the platform. So, creating an account and posting once a month is not an effective strategy and won’t drive any real results.
After testing out a few platforms, you should understand which ones are right for your customer base. You can then repurpose content across platforms, so it’s not overwhelming keeping up with all your accounts. For example, a YouTube video can be reposted as several shorter reels on Instagram.
Important Social Media Marketing Statistics
Some vital social media marketing statistics for you to know in 2021 are:
- Facebook ads that get the most clicks are video ads (DataBox)
- 70% of marketers use Facebook ads (Statista)
- Socially responsible ads perform 12% better versus traditional ads on Twitter (Magna)
- 90% of people on Instagram follow at least one business Instagram account (Instagram)
- 83% of people use Instagram to discover new products and services (Facebook for Business)
- 87% of people say after finding product information on Instagram, they took action such as making a purchase (Facebook for Business)
- More than 46% of all social media traffic to company sites is driven from LinkedIn (LinkedIn)
- YouTube is the second most popular channel for companies promoting and sharing video content (Buffer)
So, How Should You Move Forward With Your Social Media Marketing Strategy?
At Kick Digital Media, we take a personalized approach to every customer’s social media management. We start with understanding your target audience and your goals. Then, using this information, we can build out a custom social media marketing plan to help your company meet its objectives. As we manage your social strategy, we will report on results and optimize as needed.
From producing content to helping with your branding, Kick Digital Media can own all parts of your social marketing so you can focus on other business objectives.