The digital marketing landscape keeps on changing over the years. As a business owner or a marketer, you’ll want to keep up with the emerging digital marketing trends to remain relevant to your target audience and competitive with other players in your industry.
Essentially, what you have relied on in 2021 may not deliver the best results in 2022. So, as we enter a new year, consider the following digital marketing trends.
Optimize for Voice Search
Voice technology has seen a steady rise in consumption since 2019, leading to a significant shift in using keywords. In fact, some households talk to Siri, Cortana, and Alexa more than they communicate with their family members. Ensure that you offer valuable content that is in line with what consumers use voice search for. To optimize for voice search, you’ll need to emphasize conversational keywords to create content that answers consumers’ questions. Work with an accomplished team of marketers to assist you in optimizing keywords, schema markups, and site organization.
Use More Videos
Today’s consumers want to see more videos from a brand. And with the rise of Instagram and TikTok as video platforms, it’s evident that customers will consume more videos.
Don’t just use short videos on social media. Incorporate long-form content to help in building brand affinity. Create time for explainer videos or live streaming to educate your consumers about your products and service. This way, you’ll build a loyal following that will market your brand to their friends and family.
Focus on Local SEO
This isn’t a new concept, but it will become more important as customers become more local-oriented. Focus on targeted messages through social media, email, in-app notifications, and texts to consumers in localized areas.
You should also create a Google My Business account, optimize business listings maps, and create stories or content based on local events. Also, get more feedback from your happy customers to help create better content and optimize for operating hours and directions for local SEO.
There are several channels that customers use to consume marketing content, and in 2022, there might be more. Take time to learn the channels that your audience uses and make sure your content is available there. You also need to make sure your brand is on different channels and personalize your message depending on the audience group.
For instance, many people read blog posts to get more information about products, services, or a brand. Podcasting has also been on an upward trajectory over recent years. Therefore, create content that appeals to specific groups in each channel.
Adopt Marketing Automation
There will be an increase in data-driven marketing campaigns in various industries in 2022. Adopting marketing automation will make your marketing strategy more effective and efficient because you can automate your workflows and spend much less on repetitive tasks. Additionally, you can easily build different customer profiles and then nurture them down the funnel.
Also, you need to be ahead of your customers while they search online about your services and products. Track everything you see online about your brand that can influence your clients’ decision making.
As we head in 2022, businesses continue to look for better ways to get as much attention as possible from their target audience. With the uncertain times and the constantly changing digital marketing landscape, you need to adopt the new trends, as discussed in this piece.
You can seek expert assistance from Kick Digital Media to implement strategies that will help you meet your goals and stay ahead of the curve. We are the leaders in the digital marketing space, so we know what we are doing. Get in touch with us today for more assistance.