Over 4.5 billion people globally are currently using the internet to search for crucial information and stay connected with friends, family and brands. It is becoming increasingly crucial for businesses to have a robust online presence to engage and communicate with their online customers. One of the most effective ways companies can build awareness, drive traffic to their sites and engage their target audience is through consistent blogging.
This piece focuses on how businesses can use blogging to boost their marketing efforts:
Enhance Search Engine Optimization (SEO)
Blogging is an inexpensive way for businesses to boost their search engine optimization efforts by publishing fresh and relevant content. Search engines love fresh and updated content, and when a company creates blog posts consistently, they are constantly feeding Google, Bing, Yahoo, and other search engines with fresh content to index. Blogging also allows you to insert relevant keywords that consumers use to search for your business’s products and services.
Boost Brand Awareness
Brand awareness is a critical element of marketing. Blog posting enables you to engage with your existing and prospective customers on a personal level. People like to know who they’re doing business with. With blogging, you can show your followers a personal side of your business in a manner not possible through outbound marketing techniques and mechanisms. Blogging also provides your audience a view of your corporate standards, vision, business character, and personality of your brand.
Creates Opportunities for Sharing
Unlike the traditional forms of marketing, blogging creates opportunities for others to share the link to your blog. This provides inexpensive opportunities for viral traffic and massive market growth of your brand. Typically, visitors can share your posts by tweeting them, direct link-sharing, or emailing.
Allows for Content to Be Repurposed for Social Media
Blogging for business also allows you to boost your brand’s visibility on social media. Each article you create for your blog can be shared across your social networks, including Twitter, Linked In, Facebook, and Pinterest. This is a cost-effective way to take your brand to a new audience that may not know you yet. Additionally, because you won’t have to create brand new content for social media marketing, your blog helps save time and added costs.
Helps Convert Traffic to Leads
Once you generate substantial traffic to your site through your blog, you can now convert that website traffic to leads. All it takes to get new leads is to add a lead-generating call-to-action to every blog post you create. Ideally, your CTAs should lead to assets such as trails, webinars, fact sheets, white papers, or free ebooks. These assets nudge visitors to exchange their contact information before they are granted access.
A Blog Build Reputation and Trust
People trust the written word, and a good blog can help build your reputation and improve the level of trust that customers have towards your businesses. When you provide helpful and accurate content that encourage healthy discussions, your audience will view you as a thought leader, thereby increasing their trust and loyalty in your brand.
Get Professional Blogging Help
If you are trying to attract new business through digital marketing, having a blog is a must. Even in the face of new creative tools to support your marketing efforts, the value that a blog brings to your brand does not diminish. A blog post is handy for growing your website traffic, audience, and new prospects.
If you need help implementing a cohesive blog strategy or looking to improve your current blog strategy, contact us today. At Kick Digital Media, our team of experts will help craft unique, relevant, and engaging content for your blog that increases your online exposure while establishing you as the authority in your niche.