The total number of HVAC mechanics and installers in the United States was around 367,900 in the year 2018. These installers are part of the more than 105,000 HVAC companies that provide homeowners with heating and air conditioning solutions.
In short, homeowners have a wide range of options to choose from when it comes to HVAC services.
Some HVAC contractors may find it hard to land jobs due to the many options that potential clients have. As such, tightening up your HVAC marketing approach is going to be key to generating new customers and retaining existing ones.
Are you looking for ways to boost your market prospects as an HVAC contractor? Here are five strategies you can consider.
Build a HVAC Website with Best Practices for On-page SEO and Page Load Speed
Focus on building a better website as part of your marketing strategy.
Potential clients will prefer searching online for HVAC services. However, how user-friendly your site is will determine how willing such clients are to search through it for services.
Using HTTPS in your address means your website is secure. Most clients are edgy when it comes to companies with fishy landing pages.
And, your website is only as good as its loading speed. You need to ensure that once your potential clients reach your site, they can get to what they’re looking for quickly. Websites that are mobile-friendly tend to be just as fast, so you’ll also need to focus on user-friendly mobile optimization.
Invest in Local SEO for your Google Business Profile
40% of all online customers find local businesses through maps. So, if you want to attract customers within your area, it’s time to focus on local SEO.
What pops up when people in your area search for “HVAC Companies near me?”
If your Google Business profile does not appear among the first suggestions on Google, you might have a problem. Most customers consider local HVAC installers as the most convenient option when it comes to repairs and installations. The higher your HVAC Company ranks on Google, the greater the chance of potential clients selecting your business.
As you build your marketing strategies, focus on improving this ranking. Once your local ranking improves and your business is more visible to customers, you’ll be sure to increase your client base.
Consider Content Marketing Through a Lead-Generating Blog
Google prefers to rank web pages as opposed to whole websites. As such, when focusing on HVAC marketing, it is essential to consider ways of capturing more audience through lead-generating blog posts.
Once you develop specific web pages for particular services and attract clients to them, it becomes easy to convert leads into sales. Simply put, blogs are a perfect solution to content marketing.
Your HVAC Company should never run out of content when it comes to the services related to heating and cooling. And, by using lead generation blogs, you can keep your leads in the loop about the various services you offer.
One of the most important factors to consider when it comes to content marketing is the need to keep it fresh. Stale content reflects negatively on your company’s reputation. That means you need to ensure that your lead generation focuses on developing new content as often as possible.
There’s no limit to how much you can blog about HVAC services. Content marketing can be a rewarding way of keeping the engagement with your customers going.
As long as your content is relevant, consistent, and valuable, you’ll be sure to convert your leads into return clients.
Social Media Marketing
With more than 3.9 billion active users to date, social media is essential to digital marketing. Therefore, your HVAC marketing strategy is incomplete without the integration of social media.
While most social media users consider these platforms a source of entertainment, they are home to a sizable number of prospective clients.
Social media enhances your business’ visibility without you ever having to break a sweat. Platforms such as Instagram are useful options when it comes to building brand awareness and brand loyalty.
As long as you launch fresh and visually impactful content on this platform, it will be easy to develop a reliable client base.
Facebook is a perfect platform on which to run paid HVAC ads. Though it might feel like a big investment at first, consider that you are reaching out to more than 2.5 billion active users. Running Facebook ads to promote your HVAC services will pay dividends in the long haul.
For an effective HVAC marketing campaign, you should combine more than one social media platform. This strategy will ensure that your ads reach a higher percentage of these platforms nearly three billion active users.
Consider Pay Per Click as an Effective HVAC Marketing Technique
Paid search marketing continues to evolve as more companies embrace the idea of pay per click. Once you place your ad with Google, your services become visible on pages that are more relevant to the services you offer.
Consequently, every time a potential lead clicks on your ad, you’ll pay the search engine or platform running it. With PPC, your HVAC business can buy visits to your website and ensure that the conversion rate is achievable.
More than 75% of online customers claim to have found relevant information on products and services through paid search ads.
The most significant challenge when considering PPC is often the need for your business to rank high on Google’s search engine. Otherwise, your paid ads might go unnoticed.
Marketing Has Gone Digital, and Your HVAC Business Needs to Move With the Time
Gone are the days when companies could run massive marketing campaigns on mainstream media. The modern era of advertising is here, and your HVAC business will stand a higher chance of success in the future if you’re willing to adapt.
With these five HVAC marketing strategies, you’ll start generating new leads and converting them quickly. Plus, thanks to your new local client base, your services will be highly sought after by potential customers nearby.
Are you looking for more unique digital marketing solutions? Contact us with any questions.