With revelations that 97 percent of consumers now use online media to search for products or services in their local area, having a top-notch website design can help distinguish your brand from several other websites in your niche. A well-designed website enables visitors to identify your brand with ease, explore your offerings and develop trust and loyalty in your business. The following are five reasons to invest in a better web design:
Your Website Is Your Business’s First Impression
A well-designed website gives the right impression of your business to your potential customers. First impression in business matters as it can undoubtedly affect how customers perceive your strategic structure, corporate ethos, and dependability. An eye-catching website with an appealing design and updated features ensures you gain regular traffic and more leads to improve your sales.
An Excellent Web Design Builds Trust
An excellent web design plays a critical role in building trust between your brand and your visitors. A recent study reveals 90 percent of website users who distrust a website attributed their sense of mistrust to certain aspects of the web design. Some design elements that can harm the consumer’s perception of the website include:
- A site with slow load times
- A non-engaging design
- Numerous pop up of advertisements
- Crowded pages with hard to read text
Therefore, it is crucial to invest resources in a custom web that incorporates all the features proven to enhance the users’ trust while providing a good user experience.
Good Web Design Improves SEO
A well-designed website also contributes to the success of your SEO campaign. In 2015, Google introduced an algorithm that enables the search engine to take the mobile-friendliness of a web’s page design into consideration when indexing and ranking the page. This means that a website with a responsive web design that adjusts the page’s layout to fit mobile screens ranks better in search results than those that don’t.
Improved Conversion Rate
The ultimate goal of a website is to convert your visitors into your customers. A high-quality web design help improve the conversion rate by offering visitors several features that make it easy for them to find the products or services you are offerings. Some aspects of the website that can improve the conversion rate include:
- Well organized layout: This allows visitors to navigate easily through your website and quickly locate the products and services they need
- Improved visual appeal: Improved visual appeal enhances your brand consistency while making it more appealing and trustworthy
- More excellent readability: A website that offers easier readability makes it easy for visitors to find the information they need about your products and services. Remember, the longer a visitor stays on your site, the higher the rate of conversion.
Reduced Bounce Rate
Bounce rate refers to the percentage of website visitors who visit a specific site and abandon it after checking out only a few pages. Since well-designed sites have fast loading speeds, users tend to interact with the content of such sites longer, thus lowering your bounce rate. Additionally, when visitors spend more time on your site, they are likely to open other pages to learn more about you and your offerings.
We Are the Web Design Experts
Implementing a successful web design on your website may need the help of a website professional. At Kick Digital Media, our website designers have the skills, resources, and experienced to build a highly engaging and appealing website for your brand. We combine critical aspects of web marketing, including SEO, PPC, web design, social media management, and great content, to develop a website that brings in prospects, keeps them on your site, and turns them into high-paying customers. Contact us today to learn more.