What is Local SEO? Simply put, local SEO is the process of optimizing a website for local search results. This can include optimizing a website for specific keywords and phrases, improving the website’s local citations, and building links from local websites. When done correctly, Local SEO can help businesses improve their online visibility and generate more leads and sales from local customers.
Mailchimp, one of the top email marketing software companies, has written a robust guide on the definition of Local SEO and how it works. ‘What is Local SEO, and How Does It Work?‘ covers How Search Engines Work, How Google Works, and How Local SEO is a Different Pattern. Understanding exactly what is Local SEO is the first step in understanding exactly why you would want to also have it alongside general Search Engine Optimization.
Local SEO is important for any business that wants to be found online by local customers. However, it can be especially important for businesses in certain industries, such as home services, medical and dental practices, restaurants, and retail stores. That’s because these businesses often rely on local foot traffic for their sales and success.
Besides just Search Engine Optimization in the general sense, it is extremely vital to have a Local SEO Strategy as well. By ranking for local and hyper-local search phrases you can capture visitors that are engaged and ready to act. Being first in local searches builds trust with a visitor which increases their conversion rate into a lead and a sale. Depending on your local population size, Local SEO can be a completely untapped revenue and profit source for your business.
There are a few key tactics to Local SEO that Kick Digital recommends businesses should focus on if they want to improve their local visibility and generate more leads and sales. These tactics include; optimizing your website for local keywords, improving your local citations, and building links from local websites. Kick Digital can handle the full spectrum of Local SEO Services for your business.
If potential customers can’t find you at the top of the rankings in their area, they will visit your competitor. Local SEO can be a competitive advantage if your competitors are neglecting this strategy. Local SEO also is a great supplement to Local Pay-Per-Click traffic that can be extremely expensive and competitive. Local SEO should be a staple in your digital marketing strategy if you want to generate leads and sales from local customers.
However, it’s important to note that Local SEO takes time and effort to see results. Local SEO just like general Search Engine Optimization is a long-term investment that compounds. The longer you do it, the more likely you are to see results from Local SEO.
That’s why it’s important to partner with a Local SEO agency like Kick Digital that has experience in both Search Engine Optimization at the National and Global levels as well as the Local SEO level. We understand how Local SEO works and can help you improve your online visibility and generate more leads and sales from local customers.
If you’re interested in learning more about Local SEO or Kick Digital’s Local SEO Services, please contact us today. We would be happy to answer any questions you have and help you grow your business through Local SEO.