Effective Online Strategies for Healthcare Marketing

Healthcare Website Design and Marketing

Online healthcare marketing is essential to attracting new patients, staying in front of existing patients, and educating consumers and peers about the latest news and updates related to the industry.

Maintaining a quality website, practicing ethical search engine optimization, and engaging consistently with the social media community can increase your patient base and help your healthcare company become a reputable and well-known industry leader.

Search Engine Optimization (SEO) for Healthcare

Forbes Magazine reports that 93% of online experiences begin with a search engine.  SEO is critical to making sure your website can be found online and funnel visitors to the correct pages of information. SEO can increase the visibility of your healthcare practice online, show consumers that your practice is professional, knowledgeable, and up to date, and eliminate the need to invest in radio, print, and television advertising.

SEO helps prospective patients who search for information about addiction and treatments easily find your website and the information and services they need to become healthier, sober individuals.

Pay Per Click (PPC) Advertising for Healthcare

Online advertising firm WordStream reports that PPC ads increase brand awareness by up to 80%. PPC is an Internet marketing practice in which advertisers pay a fee each time a user clicks on one of their ads. These ads may show up at the top or bottom of Google search results when people search for keywords related to your industry, such as “physical therapy near me,” “primary care physician in Phoenix,” or “drug and alcohol rehab.” Drug rehab websites with optimal PPC strategies can often significantly profit from PPC advertising, especially when a $3 click results in a patient choosing a long-term residential rehab program.

Social Media for Healthcare

Social media is an ideal way to raise awareness about the addiction treatment industry and the services offered by your drug rehab center. Social media services such as Facebook, Twitter, and YouTube are highly popular platforms on which you can share the latest news about the opioid crisis, drug detox treatments, and new evidence-based therapies. Having a social media presence shows the world that your healthcare practice is a true industry leader, and that it is compassionate about spreading the word and helping people stay safe when it comes to addiction and substance abuse.

Many healthcare practices still avoid engaging on social media for fear of violating HIPAA guidelines, but as long as you adhere to the rules, social media is one of the best ways to raise awareness about your healthcare company.

Healthcare Marketing at Kick Digital Media

Kick Digital Media practices ethical healthcare marketing strategies that can gain you new customers and reconnect your brand to existing customers. Follow us on Facebook, Twitter, Instagram and LinkedIn, or  contact us today at 855-919-1329 to learn more about our online marketing services.

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