As of last year, 3.5 billion people across the globe were active social media users. That’s 45% of the world’s population. If you want to reach potential patients and market your rehab center, social media is a great place to start.
Your target audience is already spending a considerable amount of time on Instagram and Facebook. By creating a strong social media rehab marketing strategy, you can reach that audience. Then, you can boost brand awareness, attract new patients, and improve your reputation online.
Are you eager to develop an effective social media marketing plan for your rehab center this year?
Keep reading to discover the seven key components of treatment center marketing you’ll need to succeed. With these tips, you can focus your time where it matters most.
Give your social media presence a boost with these seven tips.
1. Educate Potential Patients
Before you can use any marketing strategy, you’ll need to start with a little research first.
Take the time to learn more about your ideal patient. What problems are they facing? What answers are they looking for?
Try breaking your broader target audience into smaller groups. You can split patients up based on:
- Gender
- Age
- Addiction
- Household income
- Location
Separating your audience into smaller personas will make it easier for you to appeal to their needs and interests.
You can use keyword research tools to determine what phrases they’re searching online as well. These can include Google Keyword Planner or SEMRush.
Once you develop this list, start considering the content you want to create.
One of the key components of an effective rehab marketing strategy is to educate your audience. Why should someone choose your rehab center over another? By educating potential patients about your services, you can show them you’re equipped to help.
Use your keyword research to determine what questions people are asking. Then, create engaging content that answers those questions. Let people know about your services and how they can benefit them.
Content marketing can produce 300% more leads than paid search. Promoting your content through social media will drive traffic to your website and encourage engagement.
By educating your audience, you’re giving them a reason to trust your brand.
2. Demonstrate Authority
In order to stand out from other rehab centers, your addiction treatment marketing plan needs to demonstrate brand authority.
Don’t use social media as a way to sell your services. Instead, use it to build your brand reputation. Delivering authoritative health messages will show patients that you’re a trustworthy resource in your industry.
You can start by providing informative guides and helpful tips. You might also want to reveal statistics or industry trends. Consider sharing free, local resources to those in need as well.
Do you have access to an influencer who can speak on your rehab center’s behalf? Influencers are a great way to build your brand reputation and attract new clients.
3. Tell Stories of Client and Employee Successes
You can also use social media to build brand trust. For patients to trust you, they’ll first want to learn more about you. Try using social media to share inspiring stories or quotes from your current patients.
What do patients enjoy about your rehab center? What kind words do previously rehabilitated patients have to say?
Letting your patients tell their story will strengthen your addiction treatment marketing plan by giving prospective patients a reason to trust you.
4. Use Social Media Advertising to Retarget Visitors From Your Website
If you’re having a difficult time reaching new patients, trying using pay-per-click (PPC) advertising. Social media advertising can help boost brand awareness and your online reach.
Once you reach more patients, you can guide them to your website where they can learn more about your practice. In addition to improving brand awareness, PPC can also help you attract more patients.
5. Engage Directly With Your Audience
As you start posting content to your social media accounts, think of new ways to engage your audience. For example, you can use interactive content such as polls or quizzes to get them engaged.
Don’t forget to use social listening. What are people saying about your practice? What questions are they asking?
Take the time to answer these questions and show prospective patients you’re eager to help.
6. Get More Reviews
Reviews are another important component of any addiction treatment marketing strategy. However, you don’t have to stick to text reviews.
Instead, consider having rehabilitated patients who are comfortable speaking up record their reviews. Video marketing is becoming an increasingly popular marketing strategy at the moment. Videos can help people learn to trust your brand.
Try to post reviews regularly to maintain a strong brand reputation online.
7. Boost Your Branding
Having a standout, recognizable brand matters. Otherwise, you’re falling into the crowd. If people fail to differentiate your drug rehab center, why will they choose you from the rest?
There are a few ways you can use branding as part of your social media rehab marketing strategy.
For example, color can improve brand recognition by up to 80%. Meanwhile, a consistent brand across all channels can help companies increase revenue by 23%.
Start by developing a unique color palette for your brand. You’ll want to use this same color palette across all marketing channels. That includes your website, print materials, and social media accounts.
A consistent brand will make it easier for people to recognize you on sight.
You can use color psychology when selecting your colors. Different colors can spark a different emotional response. For example, many of us associate green with growth and renewal.
Once you choose your colors, consider the other visual components of your brand. For example, you might want to refresh your logo. A new, modernized logo will help your brand look relevant.
You’ll need to determine the intangible components of your brand, too. That includes your tone and voice. The tone and voice you use in your content, website, and social media will need to remain consistent.
Once you have these pieces of your branding down, tie it all together. What’s your unique value proposition? What can you offer patients that no one else can?
Focus on that value throughout every piece of your treatment center marketing plan. Your brand value will help you stand out and give people a reason to choose you from the rest.
Key in on Success: 7 Key Strategies for an Effective Rehab Marketing Plan
Don’t miss out on opportunities to market your rehabilitation center. Instead, key in on these seven strategies for an effective rehab marketing plan. With these tactics, you can boost brand awareness, strengthen your online reputation, and attract new patients.
Ready to attract more attention online? Contact us today for a free proposal!