Chandler Web Design

Your business website is the most powerful marketing tool, and it should be in line with current web design trends to be successful. However, if your website is not adapting to the continually changing web design trends, then you need a website redesign. But how do you know that it's time to redesign your website? If you're uncertain whether the time is right for a website overhaul, here are seven signs your website is ready for a redesign. 

1. It's too old

An old website design leads people to feel your company is outdated. People feel certain buying products or services if they think your business is keeping up with the times. A general rule of thumb is to redesign your website every three to five years if you want to stay in front of technology changes. 

2. Difficult to navigate

User experience is an integral part of any website, so your site should be clear whenever potential customer lands on your site. It must show what your business offers and how it can help a customer with their problem. If your website's navigation is difficult, it can lead to confusion and website abandonment. Put yourself in your customers' shoes and see how long it takes to find what you need. If you can't do it within one or two clicks, chances are you need a website redesign.

3. Your website is slow

Test your website to see how quickly it loads. If it takes more than three seconds, you should redesign your site. Recent studies have revealed that about 40 percent of online searchers will leave a website that takes more than three seconds to load. In contrast, a separate study found that every additional second to a website's load time would lead to 7 percent fewer conversions. The best way to speed up your website is a complete redesign.

4. Low conversion rates

Users likely don't find your site helpful if you see a higher bounce rate, a lower number of average pages per visit, or fewer conversions. Another evident sign that your site needs a redesign is that it is not yielding the desired results. A website redesign project with potential customers' goals in mind could be beneficial to your site.

5. Need to add new functionality

You may need more tools as your organization grows and evolves. Is a revamp of your platform required? Would having customers book appointments online help your business? Adding new functionality allows you to make the website experience better for your users and your business. So a website redesign may be the best option. 

6. Your site isn't mobile-friendly 

You're in big trouble if your website doesn't look good on mobile devices. Mobile-first websites load faster, and Google crawls their search results from a mobile standpoint, not desktop. A Mobile-first website is a website that is easy-to-use on desktops, tablets, and smartphones. You can redesign your website to make it compatible with mobile devices. 

Is It Time to Redesign Your Website?

You should consider hiring a professional web design company to give your site a complete makeover if you started thinking of redesigning your website after reading the signs we listed above. Are you looking for a team of web designers in Chandler to revamp your site? Give Kick Digital Media a call today.