Search Engine Optimization
(SEO) Marketing

Search Engine Optimization
(SEO) Marketing

In order to have the best chance of receiving an organic visit from a search engine user, your webpage needs to appear on the first page of search results for that search query. Over 90 percent of search engine traffic comes from webpages that appear on the first page of search results for each search term. But how can you get your webpages to appear on the first page? This happens through Search Engine Optimization (SEO).

Search Engine Optimization is the ability for a webpage to effectively communicate to search engines that its content is the best match for a user’s query. In other words, popular search engines play match-maker between user search queries and webpages. Search results are not only not random, but highly regulated by complicated search engine algorithms. You need an SEO expert who understands the ever-changing dynamics of the algorithm and how best to optimize your webpages so they match strategic, targeted keywords in order to help your business grow.

Website Analysis

We will start the process by analyzing your website to see how well its pages are optimized for relevant keywords. This analysis also includes the webpage content, navigation, and ease of use on a mobile device. SEO isn’t just about people clicking a link to get to your website. Search engines care about their user’s satisfaction with the webpage results they provide for them. If your website is poorly written, hard to navigate, and difficult to read on a mobile device, search engines will not send visitors to it no matter what keywords you use. SEO today is far more complex than it used to be. User satisfaction is important to search engines, so it should be important to you as well.

Keyword Research

We will also research the keywords your webpages contain and analyze how well each page is optimized for those keywords. The keywords you are currently using may be too broad and competitive making it nearly impossible to appear on the first page of results. Instead, we will research and recommend keywords relevant to your industry that have less competition and a greater chance of getting your webpages to rank at the top. The use of properly targeted keywords is just the beginning.

On-Page SEO

Once we find the proper keywords to target, we will begin the process of optimizing your webpages to make sure they properly communicate to the search engines. This not only involves updating the metadata with the optimal title, description, and keyword tags, but also making sure that your visitors are satisfied with your content once they arrive on the page. You can’t just trick search engines by stuffing a lot of keywords into your text. Doing this can actually penalize your webpages and make them less likely to rank. The overall structure of your site and user experience is just as important as relevance to keywords.

Off-Page SEO

SEO doesn’t just have to do with what’s on your website but also how it relates to the rest of the Internet. External blogging, link-building, and your social media presence also have an impact on how search engines determine your webpage’s relevance to keywords. You want to be regarded as the premier expert for your targeted keywords, which takes a lot of external confirmation. You can help build expertise and a positive reputation by claiming review pages, applying for memberships to associations, and posting awards on your website. All of these things can affect SEO because users need to see you as the expert to find your content trustworthy and the most satisfying.

Analytics

Because search engine algorithms are always changing and evolving, your SEO needs to change and evolve as well. Once we have your website running optimally, we will continue to monitor and analyze its performance. We will be optimizing your website and updating your content continually to ensure that you have the best chance possible to receive organic search engine traffic.

We aim to help your business by attracting new website visitors, engaging them, and helping to convert them to customers and clients, which should be the real goal of SEO. Contact us today to find out how our SEO services can benefit your business.

Content

Because user satisfaction is paramount to SEO, the content on your website is one of the most important components of SEO. Your website content should be up-to-date, well-written, clear, and relevant to the keywords targeted on each page. It’s not enough to just contain the keywords; your content needs to be the best result for those keywords to be at the top of the search results.

For example, if search engines have determined that a video is the most satisfying result for a particular keyword, your webpage should include a video if you want to be successful in satisfying users who use that search term. On top of this, search engines don’t just match keyword to keyword. They consider user intent is as well. Your pages need to be the best result for the user intent rather than only matching the keyword.

Regularly updating content is important as well. In order to have fresh content that is targeting various keywords relevant to your business, we also recommend keeping a regular blog on your website with helpful, informative articles your visitors will find useful. This will give search engines new, updated content that keeps your website fresh and relevant.