There are many different ways to improve the effectiveness of your Pay-Per-Click (PPC) advertising. For example, about 49% of people surveyed say they click on text ads over any other form of advertisement. Being aware of this statistic tells you that it’s well worth the investment to use text ads as your main format.
In this article, we’ll explore nine important advantages of using PPC ads for your small business.
1. PPC Offers Flexible Measuring and Trackable Goals
If you combine your Google Ads account with Google Analytics, a wealth of information will open up to you.
You’ll be able to keep track of several different performance analytics, such as clicks, impressions, and conversion rates.
This insight allows you to take the data and adjust your marketing campaign as needed. For example, if you notice an ad that utilizes a specific keyword isn’t doing well, you can adjust the ad and instead target a new keyword.
2. The Results for Your PPC Campaign Are Fast
Whereas SEO can take months before you’re able to start collecting analytics data on your content marketing campaign, PPC is able to give you feedback from day one.
With PPC, you can analyze the performance of your ads in real-time. If you notice that certain keywords aren’t doing well, you can go ahead and use different keywords, instead of having to wait months before finding out they have a low search volume. This is also helpful in giving you important information to tweak your SEO campaign.
3. PPC Drives Traffic to Your Website Quick
There are over 1.7 billion websites and that figure continues to rise each day.
With so many websites and so much content flooding the internet on a continual basis, it can be difficult for your business to stand out.
A huge benefit to a PPC campaign is that the ads display on page one of the SERPs from day one, and will even appear above a Featured Snippet. As soon as your ads go live, you’ll see an immediate spike in traffic.
4. You Can Control Your Budgeting Easy With PPC
Google Ads allows you to pay as you go. You can invest a set budget and then whenever an ad is clicked, PPC draws from your invested budget. There isn’t a minimum amount that you’re required to spend. This allows you to run ads for either a few days or for years.
If you notice an ad campaign isn’t doing well, you can still customize it while it’s running, or stop it, all without any additional cost.
Once your budget is spent, your ad campaign will end. This helps prevent you from overspending. You can then add in more funds if you want your ads to continue displaying.
5. PPC Lets You Target a Specific Audience
A PPC campaign gives you granular control over how you’re targeting your ads.
With PPC, you can choose when and where your ads will display. Is your ideal target audience viewing ads on smartphones or on their computers? If you know which, you can then choose for your ads to display on one platform over the other.
There are a number of other factors you have control over with PPC, such as:
- keywords
- time
- geographic location
- device
The flexibility of PPC means you can target your services to the exact audience you want.
6. PPC Boosts Your Brand Recognition
Since PPC lets you target specific keywords, people who are inputting those keywords into the search engine will see your ads often.
When people are exposed to your brand on a constant basis, they’ll begin to recognize the name and associate your brand as being a leader in the industry.
Brand recognition is a huge factor when it comes to driving conversion rates.
7. PPC Will Bring You Local Traffic
Another advantage to PPC is that it can help generate local traffic to your business.
When people are shopping for products or services and your ad has targeted the area they’re in, your ad will display at the top of the SERPs. They can then click on your ad and get instructions on how to find your store. One study showed that 50% of mobile users who did a local search and found a store listed nearby were more likely to go visit it.
8. Your Sales Will Increase Thanks to PPC
Sixty-three percent of shopping begins online.
A person who is researching a specific product or service is often ready to make a purchase that same day. If your PPC ad has targeted a keyword related to the product or service the customer is researching, your ad will display in their search results. This increases the chances of driving traffic to your website and converting it into a successful sale.
9. PPC Works Well Alongside Other Marketing Campaigns
If you use PPC and SEO in conjunction, the two can create an ideal symbiotic relationship.
PPC is able to give you back immediate, real-time data on how your targeted keywords are performing. You can then turn around and apply this data to your SEO campaigns. It allows you to tweak which keywords to target and more.
Instead of wasting months targeting certain seed or long-tail keywords, you’ll know fast if the competition for a certain term or phrase is too fierce to pursue.
PPC Brings Many Advertising Advantages
There are many advertising benefits to be had with PPC.
PPC allows smaller businesses a chance to compete with larger, well-known brands. When you pay for an ad, it displays at the top of the first page of search results. This gives small businesses an opportunity to gain customers who might otherwise not know of your company.
If you’re looking to grow your website traffic and sales fast, then a PPC campaign is perfect. A professional digital marketing agency will be able to help you build and customize an ad campaign and ensure it’s managed well.
Contact us today to find out how Kick Digital Media can help your business grow.
