There are over 3.5 billion Google searches per day, with top results enjoying a 33 percent chance of getting clicked. If you want to rank high enough for prospects to find you through Google search, Search Engine Optimization (SEO) should be your top priority. This article discusses four ways to produce better SEO today and rank higher on Google.
Publish Relevant Content
High-quality content is a critical driver of your search engine rankings. Exceptional content that informs and engages the audience improves your site’s authority and relevance, which ultimately leads to more traffic.
Some of the tips to improve the relevancy of your content include:
Use of keywords: Identify and target specific keyword phrases for each page on your website. A good SEO practice involves repeating your keyword phrases several times throughout your page. Ensure the keyword phrase appears once or twice in the opening and closing paragraphs and two to four times throughout the rest of the body.
Updated content: Update your content as regularly as possible. Ideally, just like the way people feel strongly about content, search engines too work in the same manner. Content that is regularly updated enjoys higher relevancy and ranking. The trick here is to audit your content on a given schedule, for example, each tri-semester and make a relevant update.
Audit your pages: Identify the low-performing pages and refresh them with new content that satisfies the needs of your audience. All leading content marketers that create high-ranking content use one trick: they provide engaging content topics to their readers. Follow trends and conversations in your niche area to brainstorm content ideas and update the low-performing pages with relevant content.
Improve Your Page Loading Speed
Your page loading time is crucial to your SEO rankings efforts. If your load speed is too slow, Google will note this and poorly rank your website. Additionally, a slow website can also impact the way your visitors engage with your pages. Essentially, websites with long page loading times register a higher abandonment rate which ultimately harms the ranking. On the other hand, if your page loads fast, more traffic will troop to your site, and Google algorithms will take note of your site’s popularity and give your website a higher ranking.
Optimize Your Images
Pictures and other images are valuable assets for your website. However, you must ensure they are appropriately optimized for the images to improve your SEO ranking. Some of the tips to help you optimize your image include:
- Avoid huge images that will slow your page load time and hurt your ranking
- Compress or resize your images accordingly
- Leverage images to sneak in keywords by assigning them Keyword names, e.g., instead of naming the image “hair food,” name it “best hair food for short hair.”
- Additionally, use keywords tactfully on the caption or description and the title of the images.
Use Outbound Links
You can leverage outbound links to increase the credibility of your website. For every claim, you make, ensure you link it to trustworthy and authoritative sources. Ideally, it is not enough to only link your content to authority sites. You should also ensure all the information is recent (sources should not be more than three years old from the day of publishing). Linking to resources that are too old won’t add much value to your SEO ranking.
Content is being produced and published at break necking speeds each day. Search engines are typically working overtime to rank the billions of websites on the internet. As such, your SEO strategy must surpass those of the other websites in your niche to enjoy a higher ranking. Implementing SEO strategies can be a complicated process. You may need professional help to guide you in making necessary adjustments to improve your SEO ranking gradually.
Get Professional Help
At Kick Digital Media, our highly experienced SEO team leverage modern tools to audit your website for typical issues such as loading speed, content issues, meta tags, linking, and crawlability. We will also make necessary adjustments to boost SEO for your site to start ranking higher on Google. Contact us today to learn more.